CULTURE
HANDBOOK

THE CODE WE LIVE BY

Machines are great assistants.

Machines are great assistants. That has been true for as long as we have used tools. What has changed is the scope.

For a long time, automation meant repetitive tasks - things that happened the same way every time, rule-based, predictable. Our rule still applies: if something is done manually more than two or three times, find a way to automate it. But that is no longer the whole story.

Vision for Automation

We are an AI-first company. That means everyone here is expected to use AI tools actively and skillfully - not as a novelty, not occasionally, but as a standard part of how we work. Writing, research, analysis, code, synthesis, ideation - AI can assist with all of it. The question for any task is no longer “should I use AI?” It is “how can AI help me do this better?”

Being AI-first is not about doing less. It is about doing more of what actually matters. When AI handles the first draft, the data synthesis, the repetitive structure - you can spend your time on the things that require a human: the judgment, the refinement, the decision, the relationship on the other end.

But AI output is your output. When you publish something, ship something, send something - you are responsible for it, regardless of whether AI helped create it. Review it. Improve it. Own it. AI lowers the cost of producing something. It does not lower the standard.

What AI cannot do is judge. It cannot build trust, read a room, navigate genuine ambiguity, or decide what actually matters. It does not know what is at stake, what is unsaid, or what the right call is when there is no clear right answer. As AI takes on more of the mechanical and analytical work, these human capacities become more valuable, not less. The differentiator is no longer output. It is judgment.

The teams that learn to work well with AI will outperform those that don’t - not because AI is magic, but because it changes the economics of effort. A small, skilled team with good AI practices can move at the speed and quality of a much larger one. That is the opportunity. Take it.

18. Machines are great assistants.