Anyone can always instigate change.

PIRATE benefits when people speak up. That is why we encourage independent thought and fresh perspectives. We need to keep challenging our own assumptions. Are we working on the right things? Is this still the right process? Should we be communicating differently?

In most organizations, change flows from the top down. Junior people are expected to execute, not question. We reject that. Change can come from anywhere. A new hire who asks “why do we do it this way?” is often asking the most important question in the room. The longer you have been inside a system, the harder it is to see its blind spots. Fresh eyes are valuable precisely because they haven’t been trained out of noticing the obvious.

Status and experience don’t make you right. Anyone can instigate change - regardless of title, tenure, or seniority.

Instigating change means starting a conversation, not demanding an outcome. Raise the issue. Name the problem. Propose an alternative. Then let it be discussed and decided. You won’t win every argument. But if you don’t speak up, nothing changes.

We listen to everyone. And we do things our way. We don’t look to competitors for direction, nor follow popular opinion or hype. The world is full of noise. Most of it points in the wrong direction. We stay grounded in the customer and in long-term trends that genuinely matter - not because they are fashionable, but because the underlying reality is shifting. Fighting those trends means fighting the future.