There must be a better way.

Customers are always dissatisfied. In a good way. They want something better. If not today, then likely tomorrow. And we will invent on their behalf. Therefore, we are curious about new possibilities and how things can be improved.

A bit of positive paranoia keeps us alert and we constantly challenge the status quo. We look for ways to learn and seek to improve ourselves. In this process, fresh insights matter. Ideas spark new ideas. They are helpful. However, we celebrate what really works. And what delights the customer. For now at least. Knowing that we will have to prove ourselves again tomorrow and improve our offering even further.

We are externally aware and look for inspiration and ideas from everywhere. We won’t be limited by the ‘we have always done it this way’ or ‘not invented here’ syndrome. Consequently, this might also mean to unlearn the ‘old way of doing things’ and letting go of long-held beliefs and assumptions. We know that the moment we settle, the decline starts.