We value authenticity and integrity. Be real, be humble and most importantly be yourself. Integrity means that you are the same in public as you are in private. It means that who you are, what you think and how you act are aligned. You can learn more about people’s principles by listening to their words, and a lot by watching their actions. But you don’t truly know what they stand for until you see their sacrifices.
The same is true for businesses. The ultimate test of integrity is our willingness to risk upholding our core values. This means that we might turn down a financially great deal because of the other party’s behavior. We might blacklist a high-profile speaker from all our events because of misconduct. You get the idea.
Integrity is a prerequisite for trust, one of the most valuable currencies in business. Trust is not built. It’s earned. We consistently want to act trustworthy by demonstrating our integrity, benevolence, and reliability. But it’s up to others to grant us trust – and it’s up to us to keep earning it. Again and again.